4 Foundations Of A Successful Blog
Today The Post I'm Sharing With You Is The 4 Foundations Of A Successful Blogs So Lets Started With it :
Foundation 1 – Content
My #1 task in years 1-2 of dPS was building content.
The focus was content for beginners (this was expanded later).
My aim was for every post to solve a problem that a new camera owner had.
The content was all ‘how to’ related – practical stuff that helped readers do or achieve something
Quality of content was paramount – but so too was the idea of increasing the ‘quantity’ of content –
I started with 3-4 posts a week but aimed to get it daily after 1 year.
Foundation 2 – Promotion
‘Build it and they Will Come’ is an idea with some truth to it – but in the early days of your blog you also need to actively promote your blog – readers won’t just find it.
Define your potential reader – who are they? What are their needs?
Identify where that type of reader is already gathering online (and offline).
Participate in those sites where your potential reader is gathering – guest posts, building a forum presence, leaving useful comments, networking etc.
Foundation 3 – Community
People don’t just come online for information – they increasingly are coming online to find ‘belonging’
Readers want to participate, interact, join and relate – give them opportunity to do so
On dPS starting a forum was one way I did this however community was something I went out of my way to build on the blog itself.
Use polls, start discussions, run debates, ask questions, highlight readers work, invite people to promote themselves on your blog, link to your readers
When you build community you build an army of evangelists for your blog, create social proof and open many doors for growth and strengthening of your site
Foundation 4 – Capture Contacts
Most people who visit your site will never return naturally – even if they like your site
On dPS I prominently invite people to subscribe in numerous places
RSS is not always King – on dPS email subscription makes up over 75% of all subscribers
Email newsletters drive as much traffic as Google does on dPS
Email newsletters drive significant earnings (advertising, affiliate promotions and product sales)
Email newsletters build community and make the site more sticky and personal
Subscribe Me For More Threads And Updates
Foundation 1 – Content
My #1 task in years 1-2 of dPS was building content.
The focus was content for beginners (this was expanded later).
My aim was for every post to solve a problem that a new camera owner had.
The content was all ‘how to’ related – practical stuff that helped readers do or achieve something
Quality of content was paramount – but so too was the idea of increasing the ‘quantity’ of content –
I started with 3-4 posts a week but aimed to get it daily after 1 year.
Foundation 2 – Promotion
‘Build it and they Will Come’ is an idea with some truth to it – but in the early days of your blog you also need to actively promote your blog – readers won’t just find it.
Define your potential reader – who are they? What are their needs?
Identify where that type of reader is already gathering online (and offline).
Participate in those sites where your potential reader is gathering – guest posts, building a forum presence, leaving useful comments, networking etc.
Foundation 3 – Community
People don’t just come online for information – they increasingly are coming online to find ‘belonging’
Readers want to participate, interact, join and relate – give them opportunity to do so
On dPS starting a forum was one way I did this however community was something I went out of my way to build on the blog itself.
Use polls, start discussions, run debates, ask questions, highlight readers work, invite people to promote themselves on your blog, link to your readers
When you build community you build an army of evangelists for your blog, create social proof and open many doors for growth and strengthening of your site
Foundation 4 – Capture Contacts
Most people who visit your site will never return naturally – even if they like your site
On dPS I prominently invite people to subscribe in numerous places
RSS is not always King – on dPS email subscription makes up over 75% of all subscribers
Email newsletters drive as much traffic as Google does on dPS
Email newsletters drive significant earnings (advertising, affiliate promotions and product sales)
Email newsletters build community and make the site more sticky and personal
Subscribe Me For More Threads And Updates
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